Your digital product doesn't need to be super hi-tech and dynamic. It just needs to be easy to navigate, useful, and engaging.
Optimize your web presence for your customers, not just search. Getting clicks is one thing — converting customers is another.
Understand your customer's needs and apply that knowledge to your interactions with them. It's not always easy, but it's crucial.
Traditional print advertising still offers many of the advantages that made it the center of marketing for decades.