Consumers are shopping online at a record pace, and according to Adobe Analytics, 2022 is expected to be the first trillion-dollar year for eCommerce. Ask anybody with an online store, and they are likely to tell you how highly-competitive the online market is. You’re not only competing with local and regional webstores, you have to deal with Amazon and Walmart.

Fortunately, by simply incorporating some best-practices to your web design, you can stand out from the crowd. When designing ElectricBikesPlus.com, we did just that. In an effort to maximize engagement, we optimize white space, highlighting attractive imagery with clear call to actions (CTAs). An easy-to- navigate menu and advanced search functionality on the product page give the user both general and specific search capability.

While a clean look and feel remain the driving force behind effective design, there are several factors that help create successful webstore. Page load speed, search-friendly keywords, and a streamlined checkout process are among the required elements for a viable ecommerce website.

Once your webstore is built and optimized, it’s time to drive visitors to the site via coordinated email and social media marketing campaigns.

Electric bike sales started growing at an impressive rate prior to the pandemic. But since then ebike sales have skyrocketed. While there’s no sign of decline on the horizon, inflation and market growth have turned the industry into a highly-competitive one.

Social media presents an opportunity, even for small businesses competing with larger ones, to stand out from the competition.

Sprout Social, an industry-leading provider of social media management and analytics software, says the data is showing a better user response from media posts that tell a story. When a user shares his or her story it helps bring a product or service to life. It doesn’t have to be the best or most unique story. Just a simple way to share a first-hand experience of what your product or service can do. It offers social proof as well as a testimonial. 

Another factor inherent to social media is patriotism. According to the Harvard Political Review, how young people describe themselves as ‘patriotic’ is correlated to the media sources and platforms they frequent. In the case of these ebikes Instagram and Facebook posts, the most popular platform for marketing ebikes, took a page from each of the aforementioned techniques. If you were to combine a user engaged in a patriotic action using your products or services, that may be your best chance at going viral on social media.  

In today’s digital age, print collateral and direct mail are often considered secondary marketing avenues to online advertising. Yet metrics show strategic coordination of the two mediums continue to drive more sales.

The marketing Rule of 7 states a potential customer must see a message at least 7 times’ before they’ll be provoked to take an action. The value added by offering the message via a non-digital platform lends itself well to the psychology behind this rule. It’s not only another instance it’s a discernable one.

We can see best practice design implementation in this Regenerative Medicine Postcard by its clean hierarchical display of key information, the use of bold contrasting colors, relevant imagery, and a clear and concise call to action. 

Just as the same rules of design can be applied to digital and print,  so too is list management and deliverability. No matter how informative and well-designed your marketing collateral may be, its success is dependent upon delivering the right message to the right audience at the right time.